Applied a research driven approach to refine a telematics insurance platform, grounding design decisions in baseline metrics and usability validation.
Led UX strategy for an AI driven developer platform tool, simplifying dense geospatial data visualization and technical validation workflows.
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Led the redesign of a field service platform to bring structure and clarity to complex scheduling, routing, and technician workflows.
Designed a new risk analysis platform concept for a tech startup, simplifying complex data workflows
and introducing automation to accelerate analyst decision making.
Designed and developed a custom Shopify site, translating event logistics
and storytelling into a polished, user friendly web experience.
Designed and built a responsive website for an elite youth soccer club,
structuring content, navigation, and visual identity into a cohesive digital presence.
Designed and coded this portfolio site, combining UX strategy with custom HTML, CSS, and JavaScript to create a responsive and scalable web experience.
Designed campaign, social, and Amazon storefront visuals that
balanced premium positioning, cultural resonance, and emotional storytelling with compliance
driven execution.
Developed a brand identity and logo system for a beauty startup,
aligning visual direction with product positioning and audience appeal.
Designed and produced custom illustrations and graphics to create a cohesive,
branded portfolio experience.
